So, after being all excited yesterday about the first single off the new Rush album being available for streaming, I checked back again in the evening and saw that the steaming player was gone. All that was left was a message that said “New single at radio March 12th.”
!?!
And here I thought my favorite band ‘got it’ – build excitement for the new album on the Web by not just making available a sample / clip for playback, but the full song. After less than half a day….it was apparently pulled. Too good to be true – and I resigned myself to having to play radio lotto to hear it again.
After a bit of searching, I read on one of the Rush message boards that some folks were able to extract the location of the source MP3 file from the page flash code and it was already making its rounds on the Web. Disappointing. As a result, the streaming link was taken down until they could patch things up a bit and encrypt the source music file.
Sure enough, the streaming link was back up on the site later in the day.
Much of this could have been avoided by just offering the single on iTunes. That was the first thing I checked – it would have been much easier to drop $0.99 and support the band, rather than to skulk around in the page source looking for the file.
A few minutes ago, I found out that the track is indeed available on iTunes – but only in Canada. It hasn’t escaped notice that the record company listed on the Canadian iTunes is Rush’s own record company, Anthem….. why, again, is it that Atlantic is needed?

Short of creating a new Canadian iTunes account, does anyone know of a way to get this song (legally)?