Tokarski

“Made to Stick: Why Some Ideas Survive and Others Die…” by Chip Heath and Dan Heath. I’ve always appreciated the power of effective storytelling and this book identifies the attributes of memorable and ’sticky’ stories and provides techniques for crafting compelling narrative. The authors identify six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories.

I also found the table of contents unique (each chapter annotated with a simple list of the keywords and topics covered) and the “Easy Reference Guide” (a five-page CliffsNotes-like synopsis of the book) especially handy.

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